Nouveau T-Roc Volkswagen 360° campaign in Guadeloupe · To dare is to reveal yourself — for Charlie's Agency

Client

Volkswagen, Guadeloupe dealership (for Charlie's Agency)

Sector

Automotive

Location

Guadeloupe

Deliverables

Baroque illustration, façade wrap, life-size pop-up, 4×3 poster, roll-up banner, triptych, container poster

To stage and promote Volkswagen's new T-Roc, my brief was to build a baroque world that would elevate the car, set in particular against the front of a coffee shop — this 360° campaign also being the occasion for a partnership with Nespresso. The Volkswagen dealership in Guadeloupe kicked off the concept with Charlie's Agency, but I produced the entire visual project and all of its variations.

I ran a campaign of real scale: I dressed the dealership's façade, built a life-size pop-up to display the car, and rolled it all out across 4×3 posters, kakemono banners and a triptych.

My idea for the façade: recreate the street the coffee shop stood on, in that same baroque style.

The pop-up, in turn, recreated the inside of the coffee shop!

The car had another display area outside the dealership. The model was placed on a container with a campaign-world poster pasted onto it. Having no photo of the installation, I rebuilt it with AI as faithfully as possible.

Design and art direction by Studio Roquefeuil.