Chez Marie-Louise Community space visual identity in Poitiers · Simply, together

Client

Chez Marie-Louise, Blessed Marie-Louise parish

Sector

Community space

Location

Poitiers, France

Deliverables

Logo, illustrated character, palette, handwritten typeface, signage, stationery, merchandise, brand guidelines

Chez Marie-Louise is a community space born in the heart of the Blessed Marie-Louise de Poitiers parish: a place open to everyone, to meet, share and create together.

For this project, my challenge was to translate a simple, powerful promise into visual form: “Coming together, simply.”

I built the identity on a sun-yellow and deep-green palette, warm and alive. An illustrated character, Marie-Louise, becomes the thread running through it, appearing in countless everyday situations. It's all carried by a lively handwritten typeface that makes you want to step inside.

Design and art direction by Studio Roquefeuil. Mockups from mockups-design.com

“A very positive collaboration with Studio Roquefeuil on signage projects. They understood our needs well, were responsive, and their original graphic proposals were unanimously approved. I highly recommend working with Philippe.” — Alexia du Ché