Philippe de Roquefeuil · independent art director Design with
intent & precision

An independent art director based in Paris, I work with brands, agencies and studios to craft strong visual identities, refined publications and coherent creative directions. My approach is guided by formal rigour, a love of detail and constant attention to the meaning behind every graphic choice. I'm convinced that a good visual system isn't just beautiful, but right and useful.

With a Master's in Digital Art Direction from LISAA Paris, I built my career between agency work and going solo. At Charlie's Agency, where I moved up from junior art director to creative director, I had the chance to work on ambitious 360° projects: brand identity design, print and digital campaigns, motion design, social media and events. My clients there included O'Tacos, Celio, Picard, Volkswagen and Burger King, with versions adapted to specific markets such as the French Caribbean. An experience that taught me to approach creative work both globally and locally.

Today, through my studio, I guide brands from idea to rollout: logo, brand guidelines, typography, brand books and multi-channel variations. Simplicity, consistency and useful creativity are the threads that run through every project.