Villa·T Logo and identity for a villa in Morocco · A villa in Morocco — for Charlie's Agency

Client

Villa·T (for Charlie's Agency)

Sector

Villa, hospitality

Location

Morocco

Deliverables

Monogram, wordmark, palette, secondary typeface, stationery, invitations, signage

For Villa·T, tucked away in the heart of Morocco, I imagined an identity that breathes the ochre warmth of the walls, the calm of a sunlit patio and the quiet elegance of a well-kept-secret address.

An earthy palette, natural textures and a monogram used as a seal: everything evokes the sweetness of life and the hospitality of a place outside of time.

The letters V and T interlace within an oval, drawn as if in chalk, with a grainy texture that recalls the imprint of an old stamp or a mark left on a whitewashed wall.

A serif with crisp brackets for the name: VILLA·T, carried by a middle dot that acts as a marker, a beat. Alongside it, a typewriter-style typeface for captions and addresses: it brings that archival density, that echo of old correspondence, anchoring the brand in a slower sense of time.

Design and art direction by Studio Roquefeuil. Mockups from benditomockup.com