Holistic House Yoga studio visual identity · Harmony of body and mind — for Charlie's Agency

Client

Holistic House (for Charlie's Agency)

Sector

Yoga and wellbeing

Deliverables

Monogram, wordmark, palette, pattern, posters, packaging

Holistic House is a home devoted to yoga and wellbeing. My challenge was to turn this idea of balance and gentleness into images: a sensory brand, sunlit and calm, that speaks to the skin as much as to the mind. The thread running through the whole identity is breath.

I based the art direction on an earthy palette and an interlaced monogram, a sign of union between body and mind. The whole thing cultivates a quiet luxury: few elements, plenty of room to breathe.

Design and art direction by Studio Roquefeuil. Images generated with Nano Banana.