Speedfit Fitness art direction in Guadeloupe · Your workout, reinvented — for Charlie's Agency

Client

Speedfit (for Charlie's Agency)

Sector

Fitness and sports nutrition

Location

Guadeloupe

Deliverables

Photo art direction (AI), mantra posters, social posts, outdoor banner

Speedfit is a fitness and sports-nutrition studio in Guadeloupe. Its concept is built on short but intensive sessions using technologies such as EMS (electro-stimulation), ultrasound and pressotherapy, with a headline promise: “20 minutes = 4 hours of exercise”.

My job was to take an existing logo and give it a new field of expression. I created intense visuals — more sensory, more embodied — to give the studio credibility in the world of strength training and carry its promise further.

Here I used AI to build the photography and bring to life a visual world rooted in performance and lifestyle: red light, film grain, bodies in motion.

Design and art direction by Studio Roquefeuil. Images generated with Midjourney