Commande.com Logo for a B2B food marketplace · Sourcing made simple

Client

Commande.com

Sector

B2B food marketplace

Deliverables

Logo (built on the identity by agency Clint), content art direction, stationery, outdoor, vehicle wrap

Commande.com is a digital platform designed to simplify sourcing for food-industry professionals. It centralises orders, deliveries and payments for restaurateurs, retailers and suppliers, streamlining their day-to-day operations. Faster, more efficient, more profitable.

On this project, I designed the logo building on the visual identity created by the agency Clint. Its star, formed of converging arrows, stands for centralisation and smooth exchange, illustrating Commande.com's mission: to unify and simplify sourcing.

A modern, functional aesthetic at the service of professionals: greens and deep blue for freshness and reliability, concrete visuals (ingredients, interfaces), a sans-serif typeface and modular layouts for immediate legibility and ease of use.

Design and art direction by Studio Roquefeuil. Mockups from benditomockup.com