Gemini Cocktail bar visual identity · Let the stars guide your evening — for Charlie's Agency

Client

Gemini (pitch for Charlie's Agency, not selected)

Sector

Cocktail bar

Location

Deauville, France

Deliverables

Logo and wordmark, Art Deco patterns, stationery, cocktail menu, posters, merchandise, Instagram content

Gemini is a cocktail bar in the heart of Deauville, a town of understated glamour and nights that stretch on. The brief I was given: give the place an image worthy of its ambition — seductive, memorable, rooted in a strong imaginary world.

The logo is a pictogram of nested concentric circles — at once a target, an eye and a vinyl record. Simple in its geometry, it grows richer as its background changes: red on amber, amber on brick red, gold on midnight blue — it reinvents itself without ever betraying itself. Paired with the wordmark set in spaced serif capitals, it establishes a presence that is both noble and faintly hypnotic.

I built the identity on a tension between two registers: the ornamental rigour of Art Deco — fine-line borders, radiating motifs, concentric circles — and a very contemporary photographic sensuality: amber light, skin, mirror balls and coupe glasses. This duality sits at the heart of the brand.

Every element captures the essence of a place at once bewitching and alive, where the night promises to be unforgettable.

The patterns merge geometry and astronomy to embody the spirit of the bar. Their repeating curves evoke cosmic waves, creating a sophisticated, timeless atmosphere — perfect for a bar where every cocktail is a constellation to discover.

This proposal wasn't selected, but it shows a fully realised creative direction and my ability to build a coherent, sensitive brand world from A to Z.

Design and art direction by Studio Roquefeuil. Images generated with Midjourney