AYLO Events agency visual identity · The agency for your events — for Charlie's Agency

Client

AYLO (for Charlie's Agency)

Sector

Events agency

Deliverables

Logo and AYLO Voyages, Events and Montagnes variants, colour system, favicons, pictograms, stationery, outdoor, social posts

For 10 years, AYLO has helped companies organise events across France and Europe — conventions, seminars and team-building.

Keen to modernise its image, AYLO asked me to design a new visual identity reflecting a forward-looking momentum. This redesign embodies a lightness of spirit in step with the company's growth and its commitment to creating unique experiences.

AYLO offers three distinct services: AYLO Voyages, AYLO Montagnes and AYLO Events, each identified by a specific colour. The main branch, Agence AYLO, uses black and white as its primary colours, with the other services' colours as accents. AYLO Voyages in blue for seminars in France and abroad, AYLO Events in green for product launches, company parties, photo shoots, street-marketing activations and rebranding. And AYLO Montagnes in red for seminars in the Alps.

AYLO uses two communication styles to get its message across. On one side, an offbeat, humorous tone with original photography to highlight what makes its services unique. On the other, more classic photography to present its work in a professional, elegant way.

Design and art direction by Studio Roquefeuil. Images generated with ChatGPT. Mockups from mockups-design.com